McINTOSH PARTICIPATES AT HEARTBREAKER BANQUET DURING SXSW MUSIC AND FILM FESTIVAL

The legendary Electric Lady Studios partnered with content production company Robot Fondue and fashion designer John Varvatos to present a truly unique one-day music experience at Willie Nelson’s “Luck, Texas” ranch. Later called “the oasis of SXSW,” the Heartbreaker Banquet was a reprieve from the busy festival in downtown Austin. The event featured a dynamic lineup of up and coming artists combined with country-folk legends, and was attended by tastemakers of music, film, fashion, and entertainment. McIntosh was proud to participate by providing free tickets to the banquet.

A vintage McIntosh system in the Hidden Bar
at the W Hotel in Austin, Texas.

McIntosh Director of Marketing Ellis Reid (left) and Electric Lady Studios owner Lee Foster in front of the old West Bank on Willie Nelson's Ranch.